Central Christian College (CCC)
Surviving the Changing Education Landscape for Small Private Universities
Premise: Public education is failing and under attack. For CCC, Christian education is under attack. No matter what you read today, the summary isn’t positive:
1. America is no longer even in the top 20 countries in terms of providing basic education.
2. Price has continued to go up while quality (as evidenced above) is declining.
3. Government intrusion and massive regulation has led to spiraling administrative costs for the universities.
4. Government intrusion is also forcing the Christian schools to accept unacceptable compromise in pursuit of their mission.
5. Student debt is unacceptable.
Conclusion: Those universities that continue to follow the current education system are at risk of surviving. The current trend points to oligopolies and regional monopolies, and all the schools without endowment being forced to close. At some point in the near future, the government will no longer allow distinctly Christian schools to operate using government grants. This will speed the demise and guarantee the merging into large, nationally run institutions.
Central Christian College has adopted a different pathway to survive the current demise of education in America. Five years ago, we seriously reflected on what worked in America 100 years ago and have adopted a strategic plan to take us forward.
1. 100 years ago, America was focused on Christian values and work ethic. CCC is committed to offering a Christ-centered education for character. Students will leave CCC with fit hearts, minds, bodies, and souls.
2. Work ethic and cost—in the past, students worked their way through college instead of borrowing. CCC is committed to offering our education at a price that students can afford without borrowing. CCC will offer work for our students to pay for their education.
3. Our faculty and staff have recommitted themselves to excellence. We see this as an opportunity to give back to our community—doing the basics of higher education the best we can in an effort to please the Lord and mentor the next generation.
4. Create a different structure to take advantage of our strengths and reduce our weaknesses. Primarily, we will:
a. Eliminate debt
b. Create other revenue streams to enhance endowment
c. Create a new organization structure to support and protect the CCC Board of Trustees
d. Seek out social investors committed to our mission—and invest in infrastructure, expand/improve our education, and brand and market our school.
Taking these steps put CCC back on the path to be excellent.
Taking these steps ensures CCC will be able to stay on mission with Christ-centered education for character and will make us unique—a university that offers an excellent education at an affordable price and students will be able to work their way through school.